More good news for the ad industury: Looks like ad spending is on the upswing, according to a new ZenithOptimedia forecast. Global ads spending is expected to grow by 3.5 percent this year, a better forecast than the 2.2 percent growth in April. Though the projections are positive, the growth still lags when compared to previous recessions. “A strong downturn in global ad expenditure has historically been followed by a sharp rebound three years later,” ZenithOptimedia said. By 2012, the study predicts that ad spending will have grown by 5.3 percent, a smaller rate of recovery than has followed previous recessions.
Read more about the report at AdAge.com.