Before startups should shoot for the stars, they should shoot to develop loyal customers. Repeat business equals profit, because it costs anywhere from six to eight times as much to generate a new customer as it does to seel to an existing one. So, how does a small business build repeat business? There are five ways, according to Brad Sugars. See three of them below:
- Decide what you can promise to your customers. It’s best to under-promise and over-deliver.
- Be diligent with your database.
- Make your comunication personal and personable.